Social Media offers numerous tools of varying types to businesses and consumers, knowing what is available, which Social Media tools you should be using to achieve your company objectives and how to use the tool for your business’s project can be confusing to even the saviest Social Marketer.
Social Networking Tools enable businesses to open new channels of communication with consumers and business prospects. Digital Social Networks are the new town square, the new Chamber of Commerce meeting, it is where consumers and fellow business owners are congregating, it is the new contact point between businesses and potential and existing clients.
Email / Newsletters: Email and Newsletter has expanded to offer extensive connectivity with the advent of Mobile technology, enabling businesses to broadcast their messages and consumers to retrieve and read emails virtually anywhere.
Forums: Forums offer businesses an effective method to engage and carry on conversations on specific topics and interest. Forums have the ability to create and develop a close knit, trusted community
Wikis: Wikis are web based applications enabling users to develop, edit and to distribute their knowledge on the topic of their choice. Companies are beginning to leverage the power of Wikis to lower training costs, product development and to retain various types of procedural business information.
Blogs: Blogs are the most effective, easiest and most popular Social Media Tool to develop; communication and conversation, and to create an environment of trust between your business’s and current and potential clients and customers.
Video: Video is hard to match for providing an engaging experience, it is visual, it is audio and hopefully it is unique and creative. Video has come to the forefront of Social Media, the popularity of You Tube is proof of this. Video enables you to visually communicate with your target audience in your blog, shared on You Tube and wherever you audience wants to view your video on their IPods or mobile phones, offering you unlimited opportunities to connect and enthrall your audience
Creating and uploading Video is low cost and easy (shame I’m camera shy). An added bonus is Video is currently providing excellent results for the Search Engine Optimization of your web site.